American Eagle Stock Surges Following Trump’s Endorsement of Sydney Sweeney Ad
American Eagle Outfitters (AEO) shares jumped 21% on Monday after former President Donald TRUMP praised the retailer's viral ad campaign featuring actress Sydney Sweeney. The political figure's endorsement on Truth Social amplified market interest in the apparel stock, which had already been experiencing volatility since the campaign's July launch.
The controversial advertisement plays on dual meanings of "jeans" and "genes," sparking debates about its messaging. American Eagle defended the campaign's intent, stating it solely celebrates Sweeney's personal style. Trump's commentary drew parallels to recent brand controversies involving Jaguar and Bud Light, though neither company nor any cryptocurrency assets were mentioned in his remarks.